In what ways can we all be a little bit more sustainable? Starting with a contribution to a sustainable fashion industry must be the least you can do. With this in mind, Trudie was asked to set up a clothing line on behalf of the Salvation Army in the Netherlands, a collaboration with creative director Harry Puts. After years of experience in the work field, the belief of being able to pull that off was present. By cutting and pasting, ripping apart and sewing together again, she created 50/50.
The half of a sixties vibe jeans and your grandma’s old tablecloth? Cut it in half and sew it together into a brand new skirt. That old sweater in the back of your closet? Put some stitches in the bottom, sew the armholes together and you will have a real it-bag. And what to do with the outdated curtains of the year 1978? Cut and paste and you will have a high fashion flare pants!
50/50 became a clothing brand that was exclusively sold at the Dutch department store De Bijenkorf. Made from clothing that was collected by the Salvation Army in 45 containers, Trudie recycled and revived secondhand pieces and created new age, high fashion street wear.
It was a huge success. The project became a headliner for weeks in every newspaper in the Netherlands and in the run-up to the fashion show, everyone was talking about 50/50.
The total amount of proceeds was fully donated to disadvantaged homeless people in the Netherlands.